Berlin, 1 March 2023Warehousing1, one of Europe's leading on-demand fulfilment networks, appoints Bettina Brown as its new Head of Sales. As Director of Sales & Customer Success, Brown will be responsible for sales and customer success. In her role, she will play a key role in shaping the sales strategy for Warehousing1's SaaS products and in setting up sales internationally. Another focus is on expanding relationships with the company's key accounts and major customers.


Brown brings 22 years of relevant experience to her new position. Prior to joining Warehousing1, the 43-year-old led Sales and Customer Success for software company PayFit Germany and spent several years building Sales & Customer Success structures for AI tech company Nyris. Before that, Brown worked in the UK for more than a decade, where she managed the aftersales business at Lynton Lasers, among others.


"The expansion of our sales strategy with a focus on our SaaS business through Bettina Brown is a crucial step in continuing to write our success story," explains Fabian Sedlmayr, Founder and Managing Director of Warehousing1. "We are delighted to have Bettina on board and look forward to working with her to drive the growth of our software suite."


After Leandro Loiacono (CTPO) and Martin Alpermann (Director of Finance) Bettina Brown is the third top personnel appointment at Warehousing1 within a short period of time. Brown is also the fourth woman to hold a management position at the Berlin-based logistics start-up - three of whom have been appointed this year alone.


Warehousing1 offers fast-growing e-commerce brands holistic fulfilment services through its extensive partner network with locations in Germany, Europe and the USA. In April 2022, the company raised over 10 million euros from renowned investors (including DB Schenker) in its Series A financing round. With the new capital, the company is further expanding its technology and product to become the leading provider in Europe for first-class, digitally managed fulfilment solutions for e-commerce companies.

About Warehousing1

Warehousing1 was founded in 2018 by Nico Szeli, Nils Aschmann and Fabian Sedlmayr. Today, Warehousing1 is one of the largest warehousing and fulfillment networks in Europe with over 1,000 locations. Companies can use the innovative platform to find suitable warehouse logistics solutions at any location, manage them digitally and optimize processes efficiently. Through a broad network of world-class warehousing and fulfillment locations, Warehousing1 offers flexible and scalable e-commerce fulfillment & warehousing solutions. The startup has already won over 500 companies as customers as well as the support of renowned investors.