Logistics hiccups during peak seasons can cause major challenges for e-commerce companies. So for example, logistics is under enormous pressure during the Christmas season to cope with the sudden increase in orders, returns, and customer inquiries. To avoid complications, companies need to properly plan and prepare their inventory, capacity, technical conditions and after-sales processes in advance. To make this possible, we have analyzed numerous logistics processes and gained various insights from them. We will present the results to you on 26.01.2023 in a free live webinar. However, to give you a first insight into the topic, we will highlight the individual topics for avoiding logistics hiccups during seasonal peaks in this article. 

Table of contents:

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Inventory preparation

One of the first things to consider when preparing for seasonal peaks in e-commerce is preparing your inventory. This includes making sure you have enough inventory to meet demand and developing a strategy for how to store and transport your products efficiently. It's important to be realistic about your sales projections and reorder additional merchandise as needed. You should also consider implementing systems that allow you to track inventory levels in real time and replenish as needed.

Capacity planning during peak periods

Another key factor in avoiding logistics hiccups during seasonal peaks is capacity planning. This involves determining the number of orders you can handle during peak periods. This is the only way to ensure you have the resources to meet that demand. Working with external fulfillment providers allows for more flexibility here and can play a significant part in your success during seasonal peaks.

Technical requirements

In the digital era, efficient technical equipment is crucial for smooth logistics operations. This includes a reliable online shop system, an order management system, and the implementation of tools for tracking and analyzing data. You should also ensure that your payment gateway is secure and can handle a high volume of transactions. Also consider implementing automation and other technologies to make your logistics processes more efficient.


A solid after-sales management is crucial to maintain customer satisfaction during seasonal peaks. This includes efficient handling of returns and returns processes, as well as quick responses to customer inquiries. You should also offer flexible shipping options and create ways to track orders and related order status updates.


In summary, logistics hiccups during seasonal peaks can be a major challenge for e-commerce businesses. However, if you prepare your inventory, capacity, technical requirements in advance and plan after-sales processes effectively, you can minimize complications and keep your customers happy. If you want to learn even more about this topic, you should register for our webinar on Jan. 26, 2023 at 10:00 am. There, Nina Leßmöllmann, Senior Account Manager and logistics expert, will tell you more about the whole topic.