Logistics problems during peak phases can pose major challenges for e-commerce companies. During the Christmas season, for example, logistics is under enormous pressure to cope with the surge in orders, returns and customer inquiries. To avoid complications, companies need to properly plan and prepare their inventory, capacity, technical conditions and after-sales processes in advance. To make this possible, we have analyzed numerous logistics processes and gained various insights from them. We presented the results in a free live webinar on Jan. 26, 2023. However, to give you an initial insight into the topic, in this article we will look at the individual issues involved in avoiding logistics problems during seasonal peaks. 

Table of contents:

Webinar recording

Inventory preparation

One of the first things to consider when preparing for seasonal peaks in e-commerce is preparing your inventory. This includes making sure you have enough inventory to meet demand and developing a strategy for how to store and transport your products efficiently. It's important to be realistic about your sales projections and reorder additional merchandise as needed. You should also consider implementing systems that allow you to track inventory levels in real time and replenish as needed.

Capacity planning during peak periods

Another key factor in avoiding logistics hiccups during seasonal peaks is capacity planning. This involves determining the number of orders you can handle during peak periods. This is the only way to ensure you have the resources to meet that demand. Working with external fulfillment providers allows for more flexibility here and can play a significant part in your success during seasonal peaks.

Technical requirements

In the digital era, efficient technical equipment is crucial for smooth logistics operations. This includes a reliable online shop system, an order management system, and the implementation of tools for tracking and analyzing data. You should also ensure that your payment gateway is secure and can handle a high volume of transactions. Also consider implementing automation and other technologies to make your logistics processes more efficient.


A solid after-sales management is crucial to maintain customer satisfaction during seasonal peaks. This includes efficient handling of returns and returns processes, as well as quick responses to customer inquiries. You should also offer flexible shipping options and create ways to track orders and related order status updates.


In summary, logistical issues during seasonal peaks can be a major challenge for e-commerce businesses. However, if you prepare your inventory, capacity, technical requirements in advance and plan after-sales processes effectively, you can minimize complications and keep your customers happy. If you want to learn even more about this topic, you should watch our webinar recording. There, Nina Leßmöllmann, Senior Account Manager and logistics expert, tells you more about the whole topic.