How it started

With high-quality equipment and stylish active wear, GORNATION supplies sports fans all over the world. More precisely, the calisthenics community – which specializes in bodyweight exercises. In order to equip the more than 42,000 customers to date, the company has special requirements for its logistics provider. After a few bad experiences, GORNATION decided to look for a better provider – and found Warehousing1.

The challenge

GORNATION has fans around the globe, which is why 70 percent of its orders are sent abroad. Before the brand decided to use Warehousing1, they had significant issues with the shipping process. Because goods were not scanned during picking, GORNATION experienced a high error rate. The service provider also failed to provide smooth international shipping. Goods failed to clear customs due to formalities and were returned. This was a serious mistake because GORNATION’s customer base is young and has high expectations regarding delivery. At the same time, the last logistics provider proved to be extremely slow to communicate – every query took weeks to resolve. GORNATION was ready for a change.

The solution

GORNATION opted for the premium solution WH1+ and experienced Warehousing1 as an authentic and approachable partner. Just over two weeks after the initial contact, the project was able to migrate to the new fulfillment facility. GORNATION’s benchmark is that parcels are shipped less than 24 hours after receipt of order – a goal that WH1+ achieves. At the same time, the error rate has been drastically reduced so that even the many international shipments arrive without issues. The switch has also enabled the company to reduce costs by around 20 percent. As a young brand, GORNATION continues to experience strong growth, which is now backed by a future-proof and scalable fulfillment solution.