{"id":7502,"date":"2020-10-28T10:23:25","date_gmt":"2020-10-28T10:23:25","guid":{"rendered":"https:\/\/warehousing1.com\/blog\/?p=7502"},"modified":"2023-06-29T13:44:39","modified_gmt":"2023-06-29T08:14:39","slug":"feiertagsvorbereitungen-3-schritte-fuer-effizientes-retourenmanagement-an-weihnachten","status":"publish","type":"post","link":"https:\/\/warehousing1.com\/blog\/en\/feiertagsvorbereitungen-3-schritte-fuer-effizientes-retourenmanagement-an-weihnachten\/","title":{"rendered":"3 steps for efficient returns management at Christmas"},"content":{"rendered":"
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When <\/span>Black Friday and Cyber Monday <\/span><\/a>are around the corner it means that it won't be long until Christmas either. Christmas time does mean high sales, but don\u2019t forget to consider the high return rates in the post-Christmas period. This is partly due to the high costs associated with numerous returns. As can be seen in the chart below, the return costs for retailers range from <\/span>5 \u20ac to 17,70 \u20ac<\/span><\/a>. Especially if your online shop is still in its infancy, you should try to proactively counteract too many returns in order to keep your expenses as low as possible in your returns management.<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Source: <\/span>https:\/\/parcellab.com\/blog\/retouren\/hohe-ruecksendequoten-verderben-onlinehaendlern-den-spass\/<\/span><\/a>\u00a0<\/span><\/p>\n

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Wrong size, the taste not met or poor quality: There are numerous reasons for returns. It should be in your own interest to make the return process as easy as possible for your customers. Warehousing1 breaks down the importance of a smart returns management and lists three steps you can take to prepare your returns management for a successful Christmas and holiday season.<\/span><\/p>\n

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Why is a smart returns management that important for your business?<\/b><\/p>\n

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After you've upgraded your <\/span>inventory management <\/span><\/a>and clarified open questions regarding fulfillment and shipping of your products, you can take a short, deep breath. The expected <\/span>increase in sales<\/span><\/a> at Christmas, beginning with the BFCM period, is also reflected in the returns rate. You must be aware that the presence or absence of a smart returns concept also has a direct impact on your customers' general willingness to buy from your shop. \nThis is particularly evident in the\u00a0<\/span><\/p>\n

This is testified above all by the <\/span>study \"Rethinking Returns\"<\/span><\/a>published by Klarna in 2019. The study shows that around 37% of customers have shopped again at a store that offers returns completely free of charge. A total of 39% have shopped again at a particular store because of simple returns processes.<\/span><\/p>\n

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Why are so many Christmas gifts being returned?<\/b><\/p>\n

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When it comes to gifts, it is obvious that not all gifts will be met with pure enthusiasm. However, you should be aware of the responsibility that your actions have on customer satisfaction. By ensuring safe and fast delivery and by accurately displaying the products on your website, you can counteract targeted returns for the reasons shown in the graphic below. The easier it is to process returns, the more likely it is that customers will decide to place another order with your eCommerce shop.<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Source: <\/span>https:\/\/prudsys.de\/10-tipps-zur-senkung-der-retourenquote\/<\/span><\/a>\u00a0<\/span><\/p>\n

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3 steps to an optimized returns management<\/b><\/h3>\n

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From your own experience you\u2019re probably familiar with the following scenario: If the presentee does not like the item, a simple return policy is clearly advantageous. Especially at Christmas, customers want to be able to return goods quickly and conveniently without having to go to great lengths. With the following three steps you can revise your returns concept and make it even more customer-friendly:<\/span><\/p>\n

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