{"id":7456,"date":"2020-10-08T09:10:56","date_gmt":"2020-10-08T09:10:56","guid":{"rendered":"https:\/\/warehousing1.com\/blog\/?p=7456"},"modified":"2021-11-01T10:05:54","modified_gmt":"2021-11-01T10:05:54","slug":"was-die-schliessung-des-deutschen-rakuten-marktplatzes-fuer-sie-bedeutet","status":"publish","type":"post","link":"https:\/\/warehousing1.com\/blog\/en\/was-die-schliessung-des-deutschen-rakuten-marktplatzes-fuer-sie-bedeutet\/","title":{"rendered":"What the end of the German Rakuten marketplace means"},"content":{"rendered":"
<\/div><\/div>
<\/div><\/div>
\n\t
\n\t\t
<\/div><\/div>\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t

It is official: After rumors about the shutdown of the German Rakuten marketplace had been circulating in the media for some time, a press spokesman for Rakuten now confirms to the portal <\/span>Onlineh\u00e4ndler-News<\/span><\/a>, that the company is actually putting the German marketplace to rest as of October 15 and will not accept any further orders. Also when being redirected to any Rakuten landing page, you are confronted with a pop-up window which addresses the end of the German marketplace. Contrary to Rakuten's motto \"Make our marketplace your marketplace\", eCommerce stores will no longer be able to sell their products via the platform of the Japanese group with its German headquarters in Bamberg. According to the company, orders placed by the cut-off date of October 15 will still be processed as usual. <\/span>Website<\/span><\/a> you are now directly informed about the closure of the marketplace. Contrary to Rakuten's motto \"Make our marketplace your marketplace\", eCommerce shops cannot continue to sell their products via the platform of the Japanese company with its German headquarters in Bamberg. According to the company, orders placed by the deadline of 15 October will still be processed as usual.<\/span><\/p>\n

 <\/p>\n

What is an online marketplace?<\/b><\/h3>\n

 <\/p>\n

In 2019, more than <\/span>50% of eCommerce sales worldwide <\/span><\/a>were made through online marketplaces. Experts forecast a dramatic increase in this percentage over the next 5 years, as they see the greatest potential for online trade in marketplaces.<\/span><\/p>\n

 <\/p>\n

Online marketplaces have the following <\/span>two characteristics<\/span><\/a> auf:<\/span><\/p>\n

    \n
  1. Seller and buyer trade on the same website.<\/span><\/li>\n
  2. Buyers are able to buy products without leaving the website or app.<\/span><\/li>\n<\/ol>\n

    This excludes price comparison sites. This is mainly because in order to explicitly buy the products, the page must be left. On Marketplaces you can either sell as a private person or as a B2B or B2C company and both physical products and services are offered. Rakuten itself, like Amazon, belongs to B2C marketplaces where only physical goods are for sale. In most cases, the buyers are end consumers instead of large companies. So if you are looking for a specific product, you will find it in many different versions from various manufacturers or companies and can choose the offer that suits you best.<\/span><\/p>\n

     <\/p>\n

    iBE<\/span><\/a>, a pan-European financial services consulting firm, <\/span>states<\/span><\/a>that B2C marketplaces currently generate approximately $1.1 billion in marketplace sales. According to iBE, this figure is expected to rise to $3.5 billion by 2024. This in turn corresponds to more than 70% of all online B2C sales. The potential of marketplaces is enormous. It is therefore even more surprising that Rakuten in Germany is clearing the field for other marketplace giants - especially Amazon.<\/span><\/p>\n

     <\/p>\n

    How Rakuten works<\/b><\/h3>\n

     <\/p>\n

    Rakuten is primarily aimed at retailers who want to set up a functioning online store with little time expenditure. Around 6,700 dealers were active on the German marketplace and sold their products there. Using the Rakuten Connect feature, buyers were able to shop across different stores and add products from different stores to their shopping cart.\u00a0<\/span><\/p>\n

    As an eCommerce store you were provided with all the tools you need to effectively build customer loyalty and make your online presence appealing. Dealer-centered, a flawless interface was created in terms of SEO and design to operate your own store with the greatest possible freedom. In the Rakuten Academy, merchants could learn skills to expand their eCommerce abilities. In addition to the in-house order hotline, this was an advantage over other online marketplaces, especially for small and medium-sized companies.<\/span><\/p>\n

     <\/p>\n

    As a registered Rakuten trader, a monthly user fee of 39,- Euro had to be paid in addition to the one-time setup fee of 49,- Euro. In addition, sellers pay a margin of 5-9% on the turnover per sale, depending on the product category. The entire payment process was handled directly via Rakuten: Online stores therefore did not have to connect to various payment systems.<\/span><\/p>\n

    Customers collected so-called Superpoints with each purchase, which could be redeemed with the next purchase. Stores were also able to create targeted Superpoint campaigns to make the purchase on their site even more appealing to potential customers.\u00a0<\/span><\/p>\n

     <\/p>\n

    What are the next steps concerning Rakuten?<\/b><\/h3>\n

     <\/p>\n

    Their in-house service Club R, which is partly comparable with Amazon's Prime membership, remains. The membership is free since 2018 and offers the following advantages:<\/span><\/p>\n

     <\/p>\n