{"id":6471,"date":"2020-04-14T12:33:34","date_gmt":"2020-04-14T12:33:34","guid":{"rendered":"https:\/\/warehousing1.com\/blog\/?p=6471"},"modified":"2020-09-15T10:08:53","modified_gmt":"2020-09-15T10:08:53","slug":"die-moderne-supply-chain-im-e-commerce-handel","status":"publish","type":"post","link":"https:\/\/warehousing1.com\/blog\/en\/die-moderne-supply-chain-im-e-commerce-handel\/","title":{"rendered":"The modern eCommerce supply chain"},"content":{"rendered":"
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A modern supply chain is characterized by efficiency, transparency and flexibility. The benefits affect not only the retailers but also end consumers. Consequently, the transformation of traditional warehousing to a modern solution is essential to stay competitive in the E-Commerce market.\u00a0<\/span><\/p>\n

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The question therefore arises why stick with rusty processes? Out with the old, in with the new!<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Use of the modern Supply Chain in Online Trading<\/b><\/h3>\n

Delivery time from five to seven days? Long gone. Consumers expect cost-effective and fast delivery, preferably with tracking and various options for the pick-up. To ensure this and remain competitive, the use of a modern supply chain is necessary. Because we all know: Only satisfied customers will come back again.<\/span><\/p>\n

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By using different distribution channels, a larger and more specific target group can be addressed. Also for this reason, retailers rely on a so-called omni- or multichannel strategy.\u00a0<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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GOOD TO KNOW: CROSS-\/MULTI-\/OMNICHANNEL<\/strong><\/em><\/p>\n

Multichannel:<\/strong> At least two channels are available to the costumer, f.e. the customer can access the products offline (in the store) as well as online via the online shop.<\/em><\/p>\n

Crosschannel:<\/strong> The sales channels are linked together. This means that the customer can order a product online and pick it up offline in the next store - and vice versa. A crosschannel also enables online information about the availability of the offline product in the stationary store, for example.<\/em><\/p>\n

Omnichannel:<\/strong> In addition to that, a omnichannel blends all communication channels together. Each available channel should be simultaneously usable by the customer, including the integration of social commerce (sales through social platforms like Instagram). The following scenario describes the omnichannel by an example: Person A receives an advertisement for mobile phone covers via Facebook. If he is interested, he clicks on the ad and gets redirected to the online shop where he can pay for the mobile phone cover directly online. The pickup happens offline, in the nearest stationary shop. In fact, he touched several communication and distribution channels, offline and online.<\/em> <\/div>

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Increasingly more companies are using new technologies to improve multichannel sales. By this, the traditional supply chain needs to be adapted to modern technologies. Next to the improvement of logistic processes, the customer satisfaction will enhance as well.\u00a0<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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How do you distinguish a traditional supply chain from a modern one?<\/strong><\/h3>\n

Modern supply chains are characterized above all by a high degree of adaptability to requirements. On-demand solutions for warehousing, fulfillment and transportation regulate the processes automatically. Each step is electronically recorded and thus transparent - an attribute that traditional supply chains often miss.\u00a0<\/span><\/p>\n

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There are three main differences between a traditional and modern supply chain:<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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