{"id":10247,"date":"2026-08-17T17:45:47","date_gmt":"2026-08-17T12:15:47","guid":{"rendered":"https:\/\/warehousing1.com\/blog\/?p=10247"},"modified":"2026-08-17T17:45:47","modified_gmt":"2026-08-17T12:15:47","slug":"ppwr-und-fulfillment-diese-pflichten-gelten-fuer-online-haendler-und-ihren-logistikpartner","status":"publish","type":"post","link":"https:\/\/warehousing1.com\/blog\/en\/ppwr-und-fulfillment-diese-pflichten-gelten-fuer-online-haendler-und-ihren-logistikpartner\/","title":{"rendered":"PPWR and fulfilment: These obligations apply to online retailers and their logistics partners"},"content":{"rendered":"
<\/div><\/div>
<\/div><\/div>
\n\t
\n\t\t
<\/div><\/div>\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t

As at 13 August 2026 \u2013 this article is updated on an ongoing basis, as the design of PPWRs is still evolving.<\/em><\/p>\n

The EU Packaging Regulation (PPWR) has been in force since 12 August 2026. What many online retailers are not yet aware of is that, without a valid registration in the LUCID packaging register, your fulfilment service provider will no longer be permitted to dispatch your goods. An immediate ban on sales will apply \u2013 and fines of up to 200,000 euros per individual case are possible. Anyone operating in the mail-order sector across Europe should therefore be fully aware of which obligations lie with them and which with their fulfilment partner.<\/p>\n

What is the PPWR?<\/h2>\n

The Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025\/40) replaces the old EU Packaging Directive from 1994. The key difference is that, as a regulation, it applies directly and uniformly across all 27 Member States \u2013 rather than as a patchwork of national implementations. It entered into force on 11 February 2025 and, following an 18-month transition period, has been binding since 12 August 2026. The aim is to reduce packaging waste across the EU and to ensure that all packaging is recyclable by 2030.<\/p>\n

You can find detailed background information on the PPWR\u2019s objectives and timetable at the European Commission website<\/a>.<\/p>\n

Who is responsible for what? Retailers vs. fulfilment service providers<\/h2>\n

The PPWR allocates responsibility along the supply chain \u2013 and this is precisely where most misunderstandings arise in practice.<\/p>\n

Your role as an online retailer: the distributor<\/h3>\n

As a retailer, you are financially responsible for the packaging in which your goods are delivered to the end customer \u2013 regardless of whether you pack them yourself or use a fulfilment service provider. In practical terms, this means:<\/p>\n